lat: 43.0413879, lon: -87.9061179
| Key | Value |
| addr:city | Milwaukee |
| addr:housenumber | 418 |
| addr:postcode | 53202 |
| addr:street | East Wells Street |
| disused:amenity | bar |
| old_name:1940 | Vern’s Tap |
| old_name:1967 | The Establishment |
| old_name:1968 | This Is It! |
| old_name:1968-2025 | This Is It! |
| source | http://milwaukeerecord.com/food-drink/this-is-it-has-been-it-for-50-years-and-shows-no-signs-of-slowing-down/ |
| wikidata | Q18168398 |
| wikipedia | en:This Is It! (bar) |